ABOUT US | TRU AUTO
When you want your vehicle/s really taken care of properly in Chch, TRU Auto is your one-stop-shop.
With 25 years in the industry, we’ve the rock-solid expertise you can rely on.
All of this delivered with prompt, convenient and friendly service (and a smile) each and every time.
Find out a bit about who’ll you be dealing with for your vehicle/s repair or service, our history and why people choose us.
Bookings Manager: Damien
When you call or send us an enquiry you’ll be speaking with our quotation, bookings & client manager Damien.
Damien is our eminently resourceful, helpful & patient designer of just-right, just-on-time, solutions for your vehicle/s.
He’ll source the best-priced parts & vehicle accessories for you, and ensure your quote is fair-priced & highly competitive — no matter how complex your problem is he will quietly & thoughtfully get it dealt with for you.
With near on 20 years experience, Shelley is our resident auto-electrical wizard. If it’s auto-electrical he’s installed it and fixed it on innumerable types of private-use & commercial vehicles. He has particular expert specialisations with air-conditioning, solar installation & repair and commercial vehicles & equipment (trucks, traffic management equipment, forklifts, diggers, bulldozers & other utility vehicles).
Rick has over a decade’s experience as an auto-electrician & mechanic. He’s frequently found working on the considerable number of recent model luxury European vehicles we repair & service. And he has particular expert specialisations with off-road 4wd vehicles & motorbikes.
TRU Auto Manager: Mike
Mike is the head of the TRU Hire Division of TRU Group – which includes TRU Auto. He oversees the running of the business and makes sure our just-on-time processes run smoothly and always to our high standards.
He’ll frequently help out with your quote if you are seeking a fleet management solution or require a complex custom-solution for your fleet of commercial vehicles, trucks or equipment.
THE HISTORY OF TRU AUTO
The TRU Group acquired A C Autoelectrical (workshop formerly in Addington) about 4 years ago. At the time we were their largest customer — The TRU Group has a fleet of over a 100 commercial vehicles ourselves (we have about 50 company cars, dozens of traffic management trucks & complex traffic management equipment (VMS boards, mobile traffic light systems etc), multiple furniture removal trucks, plus over a dozen luxury hire motorbikes. And recently have become the CFMoto dealership for farm ready ATVS/ UTVS for Canterbury! We also provide service & support for our national fleet of Traffic Management Hire equipment.
Therefore for us it’s mission-critical to always have these complex range of vehicles running perfectly – & safely – on time each and every time.
Recently we’ve relocated the TRU Auto premises to our super-size workshop in the industrial/ commercial area of Hornby (just adjacent to the Sockburn round-about off Blenheim Road).
In 2020 we rebranded the business in keeping with the TRU Group of 8 business units.
Alongside our rebrand we’ve lifted our game on our processes & procedures. And placed some focus on the specialist range of unique service offerings we provide to both the general public & our community of local businesses.
WHY DO CANTABRIANS PREFER TRU AUTO?
Professionalism & Care
We may not be the largest moving Auto-Electrical business in Chch, but we care the most about getting your job done seamlessly.
For us, vehicles that run safely and optimally, and the processes that ensure that, are both a passion and the centre of our business!
We’ve been in the auto-electrical business for over 25 years in Chch.
Each of our lead Auto-electrician and lead mechanic have over a decade of experience. They are sought out for their specialist expertise in relation to our particular private-use vehicle & commercial-vehicle specialties.
When you’ve got a tricky problem that others seem only able to uummm and aaah about – Give Us A Call!
We’re a fair & reasonably priced alternative to the large car manufacturer brand dealerships (particularly for European vehicles).
Our rates are generally about 20-30% lower than going to your car brand’s dealership for auto-electrical & mechanical work.
We’ll always offer you the alternative of 1) original parts made by your car brand/ commercial vehicle manufacturer & 2) where available, high-quality substitute after-market parts – for many luxury car brands the price differences can be very significant.
And we’ll keep you posted with a quote prior, pricing options on parts & accessories, and any adjustments to your bill that may arise during the job.
We’re the Business-friendliest Auto-Electricial Specialists in Canterbury
We’ve a massive amount of experience working on Commercial vehicles, specialist trucks & on & off-road commercial equipment. Both from the auto-electrical & mechanical experience.
We manage, maintain, service, repair & custom-modify multiple fleets of company cars & commercial vehicles.
And if we aren’t the particular expert in your unusual vehicle someone in our vast network is – just ask us to organise it for you.
We’re part of the Canterbury-owned TRU Group family
A proud and successful local business that’s been running for over a decade.
From our first business unit Traffic R Us (Canterbury’s #1 Traffic Management Experts), to TRU Moto (luxury motorcycle hire business (NZ’s only Ducati-hire specialists) & Chch’s CFMoto dealership – for farm-ready ATV/ quadbikes/ UTV/ Side x Sides), to TRU Movers (with our fleet of moving and delivery trucks), to TRU Hire (NZ’s only national traffic Management Equipment Hire Specialist) through to TRU Auto .. we are the most comprehensive Road & Transport Specialist Group in Canterbury.